Essential Home Services | Natalia Vargas

An established cleaning company with over 14 years of experience in the cleaning industry, Essential Home Services understands what customers want. Clients are looking for more than just a “Cleaner” they are looking for a service company they can trust and rely on that has integrity, professionalism and a commitment to service!

Problem

Essential Home Services had an outdated image that created a perception of being unprofessional or out of touch with modern standards, potentially deterring new clients, issues included an old-fashioned logo, inconsistent branding across marketing materials, unclear messaging, poor digital presence, and low-quality imagery. These elements can fail to convey the company's reliability, quality of service, and core values, making it difficult to stand out in a competitive market.

My Solution

I revitalized the cleaning company's image by modernizing its branding with a refreshed logo, updated colour palette, and professional typography that reflected cleanliness and trustworthiness. I created a cohesive brand guide to ensure consistency across all materials and improved messaging with clear service highlights that effectively communicated the company's strengths. By enhancing the digital presence with a sleek, user-friendly website, engaging social media visuals, and high-quality imagery, I helped the company project a more professional and memorable identity in the market.