Get to know me

Hi, I’m Natalia Vargas, a passionate and versatile graphic designer with a strong corporate, agency, and freelance design background. Originally from Colombia but based in Brisbane, I bring diverse experience across various design fields, including news media, websites, and marketing.

Work Experience

FREELANCE DESIGNER

Service a variety of businesses with graphic designs from branding to websites. Take projects from concept to production and thoughtfully consider how the designs can support the client's vision, the project's goals, and their visual objectives. Consistently meet clients' needs and deadlines

GRAPHIC DESIGNER

Proposed and executed graphic solutions in a visually appealing way to communicate the products and services of the company. Collaborated with the creative team to design and produce artwork for internal and external marketing campaigns.

Key Achievements:

  • Developed visually compelling promotional materials, including product catalogues, social media campaigns, and trade show displays.

  • Helped boost customer engagement and increased sales inquiries by showcasing the unique features and quality of the company’s caravans and trailers

AUSTRACK CAMPERS

Caboulture, Brisbane

2024

MARKETING AND DESIGN LEAD

Ensured daily a high standard of visual execution and brand consistency in every marketing campaign and across all platforms.

Key Achievements:

  • Redesigned the company's logo and visual identity to align with its innovative products, creating a cohesive brand that appeals to both traditional and modern customers.

  • Designed eye-catching flyers, social media graphics, and a user-friendly website that effectively highlighted the company’s services and promotions.

ESSENTIAL HOME SERVICES

Carrum Downs, Melbourne

2020-2022

LEAD DESIGNER

Successfully managed and coordinated graphic design projects from concept through completion. Work closely with clients to create visions, conceive designs, and consistently meet deadlines and requirements.

Key Achievements:

  • Led a team of twelve designers and freelancers to develop graphic and production material.

  • Responsible for daily design in a small but prolific agency.

PARROLABS NEARSHORE AGENCY

Medellin, Colombia

2018-2019